This site is basically about nothing. You can't buy anything or play games or look at dirty pictures or read a dull blog. There is no interactive element or fancy animation or 'community' element to keep you coming back to see if someone has responded to your controversial statement about Britney.
However, there is a plan. As the site has no real content, my challenge is to see just how much interest we can generate - so that means coverage in the press, magazines, books, on television and radio, on websites, in advertising space - in fact anywhere that the web site's address can be read, printed or represented in some way. Of course, that also includes good old word of mouth.
In doing all this, I'm hoping to gather a million hits in a year's time. Given that the site has nothing to offer, that might seem a mean feat but then looking around the web these days, popularity is pretty unpredictable.
However, there is a plan. As the site has no real content, my challenge is to see just how much interest we can generate - so that means coverage in the press, magazines, books, on television and radio, on websites, in advertising space - in fact anywhere that the web site's address can be read, printed or represented in some way. Of course, that also includes good old word of mouth.
In doing all this, I'm hoping to gather a million hits in a year's time. Given that the site has nothing to offer, that might seem a mean feat but then looking around the web these days, popularity is pretty unpredictable.
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