Re: Rate The Song Above You
really chill, love it. 10/10
really chill, love it. 10/10
The Motion Project was a collaboration between a lot of clever creative people working together to create a machine that turns motion into music. The client for the project, Frucor (makers of V energy drink), together with their agency Colenso BBDO, kitted-out a warehouse space for this project to grow in and gathered together a group of talented people from a number of creative fields. http://www.v.co.nz/#the-motion-project We created and designed the live visual spectacle with a music video being produced from the results. We wanted it to be clear that the technology was real and actually being played live. The interface plays a key role in illustrating the idea of the instrument and we designed it to highlight the audio being controlled by the dancer. Design elements like real time tracking and samples being drawn on as they are played all add to authenticity of the performance. The visuals are all created live and the music video is essentially a real document of the night. http://www.assemblyltd.com/ Check out the tech behind the project here: www.custom-logic.com/blog/v-motion-project-the-instrument/ Directors Matt von Trott & Jonny Kofoed Developers Jeff Nusz Paul Sanderson - http://fugitive.co.nz Music Joel Little Ableton James Hayday Dancer Josh Cesan Agency Colenso BBDO Creative Chairman: Nick Worthington Creative Director: Aaron Turk Art Director: Jae Morrison Art Director: Lachlan Palmer-Hubbard Copywriter: Graeme Clark Group Account Director: Tim Ellis Account Director: Samantha Parsons Senior Account Manager: Stefanie Robertson Account Executive: Eileen Cosgrove-Moloney Planner: Andy Mcleish Client Frucor Beverage LTD Marketing Manager: Luke Rive Senior Brand Manager: Cormac Van Den Hoofdakker Production: DOP: Renaud Maire Camera: Clint Rarm, Dan Max Post Production: Editor: Tim Mauger Colourist: Pete Ritchie
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